GROHE becomes the first global sanitary brand to launch Saudi- made products

GROHE becomes the first global sanitary brand to launch Saudi- made products

Introduction:

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has been part of LIXIL’s brand portfolio since 2014. GROHE entered into a strategic partnership with Zamil Plastic Industries Co., a subsidiary of one of the largest investment holding companies in Saudi Arabia, ‘Zamil Group’, to establish GROHE’s first manufacturing facility to produce Saudi-made concealed cisterns in the Middle East.

 

Private Sector Partnership:

PIF supported the GROHE brand by providing visibility into the demand landscape in Saudi Arabia, particularly from PIF’s portfolio companies, as well as a broader view of market demand. PIF also assisted GROHE in identifying and connecting with key local partners, facilitating the establishment of a partnership with Zamil Plastic Industries Co. in September 2024. This partnership led to the creation of a state-of-the-art concealed cistern manufacturing facility in Saudi Arabia. 

The facility spans over 26,000 square meters, employs more than 200 people, and has an annual production capacity of 300,000 units. Marking GROHE's first manufacturing facility in the entire Middle East, the facility will supply high-quality products not only to the Saudi Arabian market but also to the broader Middle East region.

 

Impact and value creation:

The partnership between GROHE and Zamil Plastic Industries Co. not only bolsters the local supply chains catering to the growing construction and real estate sector in Saudi Arabia but also positions Saudi Arabia as a key regional player. The partnership furthers Saudi Vision 2030 by localizing cutting-edge German technology, diversifying the economy and enhancing the local workforce skill development.

PIF’s private sector initiatives such as the Local Content Growth Program MUSAHAMA, Suppliers Development Program, and Private Sector Hub are at the forefront of facilitating sustainable expansion of private enterprises and driving Saudi Arabia's economic transformation in line with Vision 2030 objectives.