Sela Sport Company

Established in 1997, Sela is Saudi Arabia's inaugural FIFA-recognized athletes’ representation company. Sela has since expanded its remit across sport to encompass the broader spectrum of entertainment, culture, leisure, and hospitality industries.

Sela has evolved into a key player across recreational sectors, bringing to life experiences and collaborating with some of the world’s most renowned brands, facilitating their connection with audiences in Saudi Arabia and beyond.