Rua Al Madinah Holding Company

Rua Al Madinah Holding Company is one of the Public Investment Fund companies and its important initiatives that were launched to contribute to achieving the goals of the Kingdom’s Vision 2030 to develop and diversify the economic base by strengthening the position of Al Madinah Al Munawara as a prestigious religious destination with a modern infrastructure derived from its Islamic history, where the company aims through its ambitious project, Rua Al Madinah, to raise the readiness of the central area of the Prophet’s Mosque by developing an integrated hospitality, commercial, residential and edutainment project that serves the visitors of Madinah, whose number is expected to reach 23 million visitors annually by 2030. Rua Al Madinah project is characterized by its strategic location and direct view of the Prophet’s Mosque from its eastern side, with a total area of 1.35 million square meters. The project is based on several important elements, including complete separation between the movement of vehicles and pedestrian paths, modern design within a sustainable green environment, enriching the visiting experience while respecting the sanctity of the place, so that the project is an extension of the unprecedented urban renaissance experienced by the Kingdom of Saudi Arabia. In Rua Al Madinah project, we have adopted a lifestyle rich in serenity and spirituality, as the project acquires its importance by facilitating the services of visitors from all countries of the world, offering pleasant stays next to the Prophet’s Mosque and providing highest standard of hospitality. Therefore, the project's master plan was designed by world renowned consulting firms with local and vast international experiences based on best practices and standards of international quality and technology around the world.