ARDARA

ARDARA is a real estate developer owned by the Public Investment Fund (PIF), playing a significant role in achieving the programs and targets of PIF aligned with Saudi Vision 2030. We work diligently to execute and develop unique, inspiring, and vibrant destinations, creating sustainable urban destinations that exist in harmony with nature. Our developmental efforts draw inspiration from the rich heritage and unique character of our local culture, enhancing the lives of the residents and visitors of our destinations and reinforcing a sense of pride and belonging.

ARDARA derives its name from the Arabic words "Ard" (meaning land) and "Dar" (meaning home), symbolizing two fundamental elements in human life and identity. Through our flagship destination, AlWadi, in the heart of Abha, ARDARA will contribute more than 19 billion Saudi riyals to the local gross domestic product and thousands of job opportunities by 2030, thereby solidifying our status as a pioneering real estate developer.