PIF named world’s most valuable sovereign wealth fund brand

• Report shows that PIF leads among SWFs, driven by its investment strategy, trust in its name, brand awareness, and for being a catalyst for advancement
• PIF has a brand value of $1.1 billion and an A+ brand strength rating
• First-of-its-kind study was conducted by Brand Finance, the world’s leading independent brand valuation and strategy consultancy

PIF has been recognized as the world’s most valuable sovereign wealth fund (SWF) brand, according to new data by Brand Finance.

With a brand value of $1.1 billion and an A+ brand strength rating, PIF also boasts the sixth highest brand value to assets under management (AuM) ratio, among all asset management firms globally.

Brand Finance, the world’s leading independent brand valuation and strategy consultancy, today published the findings of the first-ever global ranking of brand strength and brand value of asset managers and SWFs.

The report, announced at the Global Wealth Conference in London, showed that PIF’s brand leads among SWFs, driven by its investment strategy, trust in its name, brand awareness, and for being a catalyst for advancement.

As the investment engine driving economic transformation for Saudi Arabia and the world, PIF’s brand value was boosted by high scores for brand awareness, purpose and commitment to positive growth, the findings highlighted.

“Looking ahead, PIF has ambitious growth prospects, aiming to reach $2 trillion in AuM by 2030. This ambition has also turbocharged PIF’s brand value and brand strength as it has adopted bold investment strategies,”

the Brand Finance report noted.

“PIF’s position in the ranking is also a testament to its focus on future-proofing the Saudi economy through an initiative known as Vision 2030, which aims to diversify the Kingdom’s economy.”

The Brand Finance report surveyed over 4,400 investors and investment advisors, asset managers, NGOs and media, and the informed public audience, along with qualitative executive interviews.