- PIF-owned Saudi Entertainment Ventures to create a unique destination in the Tabuk region
- Project reflects PIF’s commitment to diversify the economy and enhance quality of life, in line with Vision 2030
The PIF-owned Saudi Entertainment Ventures (SEVEN) has announced the launch of construction of an entertainment destination located in Saudi Arabia, with a value of SAR1+ billion.
The complex will transform the entertainment landscape of the Tabuk region, with about 78% of its space designated for entertainment, 14% for cafes and restaurants, and 8% for stores.
Amenities will include an advanced 12-hole indoor golf course offering bespoke experiences, a modern 10-track bowling alley, and a 10-screen cinema hall, according to a company statement.
Abdullah bin Nasser Al-Dawood, Chairman of the Board of Directors of SEVEN, said: “The destination will add a qualitative leap in the entertainment scene of the region by providing a wide choice of entertainment attractions and distinctive experiences."
The project is being designed as an integrated village, with an innovative water tower inspired by the agricultural heritage of the Tabuk region at its center. This will connect to open community spaces, including gardens, parks and sports fields.
The development reflects PIF’s strategy to develop and localize a variety of sectors, including entertainment, leisure and sports, to create a more vibrant society and improve the lives of everyone in Saudi Arabia. It also aligns with Vision 2030’s goal of positioning Saudi Arabia among the world's top tourist destinations.
