Arab News: How Kayanee is shaping up women’s fitness in Saudi Arabia

In the media
03 July 2024 Riyadh, KSA
Arab News: How Kayanee is shaping up women’s fitness in Saudi Arabia
  • PIF-owned Saudi wellness brand contributes to enhancing quality of life
  • Kayanee is redefining women’s health, says Arab News
  • Brand supports a vibrant society in Saudi Arabia, in line with Vision 2030
PIF-owned Kayanee, the first-of-its-kind collective experience, is redefining women’s health with its blend of fitness, fashion, nutrition, personal care, healthy eating, and learning experiences, reported Arab News.

 

With its center located in Riyadh’s Diplomatic Quarter, the Saudi brand inspires women to embrace a holistic approach to well-being.

 

Mimi Fraser, Managing Director, Kayanee, said: “Kayanee is 100% designed, created and executed for the purposes of encouraging and inspiring women into physical activity.
 
 
“Being healthy is not diet and exercise alone. Being healthy means you have to engage your mind. You have to engage your body. You have to engage your friends and family. You have to engage your environment.”

 

Dedicated to advancing the fitness sector for women, Kayanee is built on six pillars: move, wear, nourish, restore, thrive, and learn.

 

Kayanee reflects PIF’s strategy to unlock the capabilities of promising sectors, localize technology, enable the private sector, drive the diversification of the domestic economy, plus contribute to enhancing the quality of life and creating a vibrant society in Saudi Arabia, in line with Vision 2030.

 

Read the full Arab News article here.

 

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